A mock-up of various Sunroast Coffee merchandise, including a branded coffee cup, on a sienna background.

Sunroast Coffee - 2024

brand identity and logo design

Sunroast Coffee was a branding project where I developed a sustainable, rustic, and welcoming identity for a fictional coffee company. The goal was to create a balance between modern aesthetics and a homey charm while emphasizing eco-conscious values. Through this project, I honed my skills in Adobe Illustrator, Photoshop, and InDesign, using these tools to design everything from the logo and packaging to marketing materials. It taught me the importance of cohesive storytelling in branding and how to create a visual identity that resonates with a target audience while aligning with sustainability principles.

Examples of Sunroast's branding, on a coaster, envelope, and coffee cup.
Examples of Sunroast branding on stationary; envelopes, letterhead, business card, etc.
A condensed version of the Sunroast Brand Guidelines, includes various fonts, colors, patterns, etc. that are a part of the Sunroast Coffee brand.