Designing With Purpose, Not Just Polish.
I’m Millie Cooper, a graphic designer driven by the power emotion, culture, and purposeful storytelling has. I create visuals that connect on a deeper level by speaking to the human experience, exploring messy and complicated themes and problems, and then solving them through design. Blending creativity and strategy, my work goes beyond making things look nice; graphic design should guide, communicate, and create impact, not distract from it!
Sara Curto
Brand Guidelines
Brand Identity, Logo Design, & Social Media Design
Problem
As Sara Curto Career Coaching expanded across social media, video, and client resources, the brand lacked a cohesive visual system. The existing logo was not scalable, the color palette offered limited contrast, and typography choices were inconsistent, making it difficult to maintain recognition, professionalism, and visual unity across platforms.
Approach
I reviewed how the brand appeared across existing channels to identify gaps in consistency and clarity. The goal was to create a confident, supportive system that could be applied easily across future materials while transitioning smoothly from the brand’s established online presence.
Outcome
The final brand identity guide defines a refined logo system, stronger color contrast, and a complementary type hierarchy. Together, these elements create a consistent visual foundation that strengthens recognition and supports long-term brand growth without losing its core personality.
Sunroast Coffee
Brand Identity and Print Collateral
Problem
Sunroast Coffee needed a visual identity that felt warm, inviting, and rooted in sustainability, while still standing out in a saturated coffee market. The brand lacked a distinct system that could communicate its values clearly and remain consistent across packaging, print, and digital assets.
Approach
I explored how symbolism, color, and pattern can create emotional connection and recognition over time. Research into brand consistency and visual storytelling informed the development of a flexible system rather than a single logo mark, creating a recognizable
Outcome
I designed a cohesive brand identity centered on homey warmth and reliability. The logo transforms an everyday coffee cup into a sun symbol, supported by an earthy, high-contrast color palette and organic coffee-inspired patterns. Together, these elements create a recognizable system built for consistency, scalability, and long-term brand trust.
